In the very competitive and fast-growing smartphone market, the future launch of the new iPhone 4 represents the opportunity to capture market share for Apple. Other manufacturers and platforms within the smartphone market, must rely heavily on brand awareness and positive word-of-mouth to sustain upward momentum in their quest for market share. According to data from comScore MobiLens, smartphone penetration in the U.S. has grown from 11 percent of mobile subscribers in April 2009 to more than 20 percent in April 2010 — nearly double in just one year. The total number of smartphone subscribers now totals more than 48 million.
In early 2010, 3G subscribers accounted for around 13% of all mobile subscribers worldwide. Despite the financial crisis, it is full steam ahead for one of the largest emerging markets – China, which is benefitting from huge investments in 3G network deployment. India is also finalising 3G licensing arrangements despite the regulatory battles that have hindered developments there in the past. After more than five years of waiting, the business case for 3G is beginning to build around the world and most 3G deployments now rollout smoothly in contrast to the many problems experienced in early years. Read more about 3G market developments, including forecasts and global 3G subscriber statistics.