Americans Adopt the Smartphones

In the very competitive and fast-growing smartphone market, the future launch of the new iPhone 4 represents the opportunity to capture market share for Apple. Other manufacturers and platforms within the smartphone market, must rely heavily on brand awareness and positive word-of-mouth to sustain upward momentum in their quest for market share. According to data from comScore MobiLens, smartphone penetration in the U.S. has grown from 11 percent of mobile subscribers in April 2009 to more than 20 percent in April 2010 — nearly double in just one year. The total number of smartphone subscribers now totals more than 48 million.

In early 2010, 3G subscribers accounted for around 13% of all mobile subscribers worldwide. Despite the financial crisis, it is full steam ahead for one of the largest emerging markets – China, which is benefitting from huge investments in 3G network deployment. India is also finalising 3G licensing arrangements despite the regulatory battles that have hindered developments there in the past. After more than five years of waiting, the business case for 3G is beginning to build around the world and most 3G deployments now rollout smoothly in contrast to the many problems experienced in early years. Read more about 3G market developments, including forecasts and global 3G subscriber statistics.

The Android Phone

In the Mobile World Congress that took place last February 15-18, 2010 in Barcelona, Spain, more than 1,300 technology companies including Google, Microsoft and Samsung displayed their latest cutting-edge  products. One of the main technologies exhibited was the new android open source platform and devices developed by Google. To get a good idea of what the Android Open Source Project is all about, look at the following video:

Android is the first free, open source, and fully customizable mobile platform. Android offers a full stack: an operating system, middleware, and key mobile applications. It also contains a rich set of APIs that allows third-party developers to develop great applications. One of the strongest challengers to the Microsoft Windows Phone 7 is Google, with its Android open source platform.

A year or so ago, the G1 and a phone by HTC were the only Android phones on sale.  At present there are 27 models on the market, which are available in 59 countries.  Other androids will soon be available to the public from Sony Ericsson, which presented Android models at the 2010 Mobile World Congress, including the very compact X10 mini and X10 mini pro. Look at the impressive features of this android smart phone. The best news is that the prices are expected to drop lower in the near future.