Americans Adopt the Smartphones

In the very competitive and fast-growing smartphone market, the future launch of the new iPhone 4 represents the opportunity to capture market share for Apple. Other manufacturers and platforms within the smartphone market, must rely heavily on brand awareness and positive word-of-mouth to sustain upward momentum in their quest for market share. According to data from comScore MobiLens, smartphone penetration in the U.S. has grown from 11 percent of mobile subscribers in April 2009 to more than 20 percent in April 2010 — nearly double in just one year. The total number of smartphone subscribers now totals more than 48 million.

In early 2010, 3G subscribers accounted for around 13% of all mobile subscribers worldwide. Despite the financial crisis, it is full steam ahead for one of the largest emerging markets – China, which is benefitting from huge investments in 3G network deployment. India is also finalising 3G licensing arrangements despite the regulatory battles that have hindered developments there in the past. After more than five years of waiting, the business case for 3G is beginning to build around the world and most 3G deployments now rollout smoothly in contrast to the many problems experienced in early years. Read more about 3G market developments, including forecasts and global 3G subscriber statistics.

Mobile Phones in Colombia Up 3.7%

Colombia flag

Colombia flag

Mobile-telephone subscribers in Colombia rose to 42.34 million at the end of September, up 3.7% from 40.82 million at the end of June, 2009. The biggest slice of the market belongs to Comcel, the Colombian unit of Mexico-based America Movil SAB (AMX) with 29.53 million subscribers, up from 27.93 million at the end of June/09. Comcel now controls 69.7% of the Colombian market, up from 68.4% three months earlier.

The second operator by number of subscribers is Telefonica’s local unit, which represents 8.81 million subscribers at the end of September, down from 9.03 million subscribers at the end of June. The market share of Telefonica in Colombia is now 20.8%, down from 22.1% at the end of June.

Colombia Movil SA, the local unit of Millicom International Cellular SA (MICC), had 4 million subscribers, up from 3.86 million at the end of June. The country’s third-largest operator maintained its 9.5% share of the Colombian market.

There are about 45,644,023 people living in Colombia and the total number of mobile subscribers in Colombia at the end of September 2009 was 13% higher than at the end of September 2008. The number of Internet users in Colombia for June, 2009 was estimated at 19,792,718. Read more.